About

I'm Sam Loch. Two-time Olympian in rowing, a world record holder on the RowErg, former world record holder on the SkiErg, a powerlifter, a runner, and have spent the better part of my life researching and applying what it takes to perform at the highest level across different disciplines.

What I've learned is that the training program is just one aspect of preparing for performance. What also matters is everything around it. The environment, the decisions, the life within which the training exists.

I coach athletes with performance goals. The athletes I coach provide the drive and the direction of my coaching.